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09.09.2009

IcePower remains to be the most popular pain relieving gel in Finland year after year.

According to the latest survey made by MT Tutkimustalo IcePower has been and still is the most popular pain relieving gel in Finland. The survey shows that IcePower has a very strong image among Finnish consumers.

The daily use of pain relieving gels in general has reduced a little during last year, but the weekly and monthly use is as common as before.

IcePower as a brand is well known in Finland. 43% of people studied has bought or used IcePower cold gel. IcePower is the second best known brand in Finland. The pain relieving products have been evaluated with school grades (scale 4-10) and in this comparison IcePower got 8,44, which is far better grade than any other product got. Among the people that have been using IcePower the school grade is even better, 8,73. In general the image of IcePower is better among people that have bought / used it compared to other people.

The most important feature when choosing a pain relieving gel or crème is the efficacy of the product. More than half of the people studied regarded the effectiveness to be the most important feature. The next important features are the rapidity and the duration of the effect and how skin friendly the product is. When comparing these features IcePower cold gel is regarded to be the most effective and rapid from all products. Also comparing other features of the pain relieving gels and crèmes IcePower is very successful. When asking opinions about the price, would customer buy the product again and recommend it forward, IcePower was the product number one. According to the survey IcePower has no weak points.

LJ

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